Anaitz Goia is responsible for Strategy, Innovation and Development of new business and digital transformation at Fagor Multimedia Solutions. We spoke with him about the challenges of the company -currently in the midst of an integration process following Fagor Electrónica's acquisition of Triax Digital Solutions last March- and the evolution of its sector, marked by the adoption of new standards, security and the growing demand for enhanced and immersive experiences. Also on how the new company aims to be a key player in the hospitality sector, one of its markets with the greatest potential.

With the creation of Fagor Multimedia Solutions you have gone from being Global Head of Technology at Triax, to head of Strategy, Innovation and Development of new business and digital transformation Fagor Multimedia Solutions, what challenge does this new journey represent for you?
This new stage is a very interesting challenge because, while in Triax I had a global technological responsibility, in Fagor Multimedia Solutions being very close to the technological decisions the approach is broader, covering strategy, innovation and new business development. In addition, leading the digital transformation in a company with the background and projection of Fagor Multimedia Solutions is a great opportunity to redefine our offer, adapting it to the new challenges and opportunities of the market. The key lies in the integration of capabilities and resources, both technological and human, to generate synergies that enhance the value we offer to the market.

“We are investing in Edge-to-cloud ecosystems to offer our customers greater flexibility and scalability”

What plus does Fagor Multimedia Solutions bring to the market with the addition of Fagor Electronics and Triax Digital Solutions separately could not, or was it more complicated?
The union of Fagor Electrónica and Triax Digital Solutions has allowed us to create a more complete offer with greater added value. Both companies, separately, had important strengths but with limitations in specialization and scope. Now, as Fagor Multimedia Solutions, we combine our capabilities in technological infrastructure, connectivity and multimedia and this allows us to offer more comprehensive solutions, adapted to current market demands. In addition, this integration allows us to scale faster and be more competitive in innovation and customization. Belonging to a group like FAGOR and the MONDRAGON Corporation also gives us a significant advantage in terms of presence, knowledge, market and global reach.

Tell us about the aims you set for your area for the integration stage and in the medium term.
During the integration stage, our main objective is to convert the synergies between Fagor Electronics and Triax Digital Solutions into a solid, coherent and high value solutions offer for our customers. In the medium term, we seek to consolidate Fagor Multimedia Solutions as a European benchmark in multimedia and telecommunications solutions, with a determined focus on innovation, advanced technologies and digitalization. For example, we are already investing in Edge-to-cloud ecosystems to offer our customers greater flexibility and scalability. In addition, we are aligning ourselves with the evolution of our industry, where the adoption of new standards, security and the growing demand for enhanced and immersive experiences play a crucial role. Our vision is to anticipate these trends, developing solutions that not only respond to current needs, but also adapt to future market challenges.

The hospitality sector, in particular, is a potential customer of special interest. What is the specific offer of Fagor Multimedia Solutions for them?
Our offering for the hospitality sector, which includes hotels, residences, hospitals and the like, is comprehensive and includes infrastructure for content reception and distribution, advanced connectivity and interactive multimedia solutions. For example, we help hotels integrate services such as high-quality TV from different sources, Chromecasting so that guests can stream their own content, and fast and secure data networks. In addition, we provide data management and analysis tools to optimize operations. We offer close support and customizable solutions that enhance the customer experience and increase business efficiency.

“We contribute to our customers' profitability by offering solutions that improve the end-user experience and optimize operational efficiency”

What challenges does the sector face that Fagor Multimedia Solutions can respond to?
The hospitality sector faces several key challenges, such as the need to differentiate through technological innovation, the digitization of services and an increasing focus on sustainability. Fagor Multimedia Solutions is perfectly positioned to help the sector overcome these challenges by providing solutions that significantly improve the guest experience. We not only help hotels to improve their services, but also to position themselves competitively in a constantly evolving market, where operational efficiency and data-driven decisions are becoming increasingly important.

Fagor Multimedia Solutions is part of Mondragon Hospitality. What is being part of the cluster giving you?
Being part of the Mondragón Hospitality cluster gives us access to a wide network of companies and institutions that collaborate on innovative projects. It offers us the possibility of sharing knowledge, developing synergies and accessing new business opportunities. It also allows us to be aligned with the latest trends in the sector, which is key to remain competitive.Fagor Multimedia Solutions is already working on complex innovation projects with international clients. In addition to our collaboration with large hotel chains and key players in the hospitality sector, we are involved in global operations spanning other verticals such as telecommunications operators, media & entertainment companies and other B2B environments. We work on projects that include advanced connectivity infrastructures, solutions for the reception and distribution of content and data, as well as integrated multimedia platforms. These collaborations allow us to offer innovative and customized solutions at a global level, which help our customers to be key players in their business areas. Although we cannot disclose specific names due to confidentiality agreements, we are proud to be making a significant difference in different industries and geographies through our solutions.

What are the competitive advantages of Fagor Multimedia Solutions?
Fagor Multimedia Solutions' solutions stand out for their high level of integration, which simplifies management and reduces complexity for our customers. With more than 50 years of experience in the sector, we offer a high degree of knowledge and customization, allowing companies to adapt our services to their specific needs. In addition, security is one of our key pillars, ensuring that our solutions comply with the strictest security and data protection standards. We complement this offering with a close and efficient support service, ensuring that our clients always have the necessary back-up to maximize the performance and efficiency of their operations.

And how does Fagor Multimedia Solutions help its customers in business and profitability?
We contribute to our customers' profitability by offering solutions that not only improve the end-user experience, but also optimize operational efficiency. Through our multimedia and connectivity platforms, companies can offer premium services, increasing the perceived value of their facilities. At the same time, our solutions enable more efficient management of resources and processes, which reduces costs and improves operating margins, helping organizations to be more competitive and profitable in their respective markets.

“Being part of the Mondragon Hospitality cluster allows us to share knowledge, develop synergies and access new business opportunities”

Where are the main innovations in FMS's portfolio of products and solutions headed?
CWe have a broad portfolio of innovative solutions and a very solid roadmap, with plans to launch new solutions that will strengthen our positioning. We are expanding and optimizing our business models towards “as a service” approaches, enabling our customers to access advanced technology in a flexible and scalable way. Cybersecurity is one of our priorities, ensuring that all our solutions meet the highest standards of protection. We integrate AI to optimize data management and deliver more personalized experiences, while we are increasingly strengthening our positioning in IoT solutions. This holistic approach positions us as a cutting-edge technology partner, ready to lead the technological challenges of the future.